Amazon Partners With Three Day Rule To Offer Dating Advice Via Alexa


Trending News: You Can Now Get Dating Advice From Your Amazon Echo

Long Story Short

Amazon has partnered with an online matchmaking service Three Day Rule to provide Amazon Echo owners with daily dating tips from now until February 14. Users need only ask Alexa to receive advice.

Long Story

Because everyone online is apparently both lonely and extremely horny, dating advice is some of the most trafficked content on the web. It makes sense, because meeting people is hard enough as it is, let along convincing someone to let you touch them in some places. We all seek companionship as much as we fear rejection and exile, hence a sprawling industry of matchmaking services, internet forums and of course countless dating apps.

But of all the available sources, would you turn to a disembodied robot voice for dating advice? Ecommerce behemoth Amazon is hoping so. Beginning Sunday, January 14 and running through Valentine’s Day, Amazon has partnered with a matchmaking service called Three Day Rule to bring Echo owners 30 new (and free) dating tips each day. All you have to do is first enable the Three Day Rule skill in the Alexa app, and then ask: “Alexa, ask Three Day Rule for today’s tip,” and she’ll deliver.

Since I own an Echo Dot that I rarely use, I asked her for today’s tip. Here’s what she had to say:

Hey cutie. Yeah, you. Get your head out of your phone and look around. Starting today and through the rest of this month, challenge yourself to be more open and available to communicate with anyone, anytime, anywhere. Once you put down your phone, the world becomes a singles bar.

That’s… good advice in general, I guess? It’s not exactly laser-focused advice for approaching or meeting new people, but it’s hard to argue that the world can pass you by if you’re nose-deep in Twitter or Candy Crush. Saying that “the world becomes a singles bar” when you bother to look around you is a little much (I promise you the girl on the bus during rush hour doesn’t want you to hit on her just because you bothered to notice her), but sure.

If you don’t think Alexa will give you the edge you need to secure a date by Valentine’s Day, the partnership with Amazon is obviously a nice plug for Three Day Rule, which from what I can gather is an online matchmaking service that’s barely online at all — you fill out a profile, and then you meet with a real, human matchmaker to get matched with someone compatible. There are both free and paid plans available (it’s not clear how this works, exactly), and they currently operate in Los Angeles, Orange County, San Francisco, Silicon Valley, Chicago, New York, Boston, Washington DC, and Philadelphia.

Is AI the future of dating? No, not a chance. The spectrum of individual human tastes and preferences is practically endless, and there’s zero chance artificial intelligence will be up to the task of “dating coach” anytime in our or our children’s lifetimes. But in the meantime, it’s a fun gimmick, and who knows — maybe one of Alexa’s tips between now and February 14 will make that light bulb go off.

Own The Conversation

Ask The Big Question

Is it wise or responsible to try to offer one size fits all dating advice?

Drop This Fact

Online dating apps and services rake in an estimated $3 billion per year, and have grown at an average rate of 5.3% annually since 2012.



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