Huawei Mocks Apple With Video Promoting ‘The Real AI Phone’

Trending News: Apple’s Biggest Competitor Clowns Them With ‘The Real AI Phone’

Last week, Apple did the damn thing and announced their two new upcoming iPhones. Of the two, the iPhone X made by far the biggest splash — it’s Apple’s first truly next gen phone, and it’s loaded with features like “neural engine” AI hardware and facial recognition technology. It will be expensive, yes, but you at least can’t fault them any longer for lacking features their competitors have had for years.

Everyone was mostly impressed, but one company certainly wasn’t. Chinese phone maker Huawei, who recently outpaced Apple as the second-largest individual phone manufacturer, posted a video on their Facebook page that’s clearly aimed at Apple and their FaceID technology.

The short video shows the screen of what vaguely looks like an iPhone attempting to unlock by identifying the facial features of a clown — eyes, nose and mouth are all accounted for, but the phone fails to unlock. This feels like a dig at Apple’s Special Event where the phone was unveiled: when the engineer first tried to show off the technology, it failed. It looked as though it mostly had to do with the phone being restarted (you can’t unlock existing iPhones with TouchID after a restart, either), but it was still slightly embarrassing.

As to what they mean by #TheRealAIPhone, they’re referring to their flagship Mate 10 handset, due out October 16. The hashtag is twofold: obviously, when you say it out loud it sounds an awful lot like “iPhone.” But Huawei is also something of an innovator when it comes to phone AI. Their last handset, the Mate 9, claimed to be so smart that it could improve the phone’s performance by learning the user’s patterns and directing power to the features used the most. It’s unclear whether this actually worked, but it was ambitious nonetheless.

Now their new AI chip, the Kirin 970, was just announced earlier this month. The press release doesn’t say too much, but from what I can gather it’s a combination of on-device AI and cloud-based artificial intelligence (which does not inspire confidence). I don’t know exactly what that means, other than that once again, Apple has competitors nipping at their heels.

And clowning them on Facebook, which honestly kind of owns.

 

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